White Iron Group of Companies - film, television & media production.
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Film, TV, Video & the 'Net In a world of converging media, White Iron converges talent. We are directors, editors, designers, producers and programmers. We are renaissance artists and artisans. We see no boundaries between media or between disciplines. We are a collaborative culture, united by experience, skill and a proven track record of world-class quality. Since established in 1990, we have worked with many North American networks such as CTV, CBC, ABC, NBC, ESPN and many major specialty channels. White Iron works with numerous regional and multinational agencies such as O&M and DDB, and with a long list of major corporations. But not all of our clients are corporate giants. We are also favoured by independent filmmakers and by small companies with big ideas. Over the past decade, White Iron has evolved from a local production company to one of Canada's largest production entities specializing in commercial and corporate videos, documentary and television programming, digital broadcasting, television series development, animation, fee for service editing, CD-ROM and website development with an impressive list of international credits. Our company is based in Calgary with a full time staff of thirty and is composed of four distinct groups: Digital, Pictures, Productions, and Weblink.
Who’s who in the elevator Clients and partners Step into the elevator at White Iron and take a look around you. You’ll see quite a mix of customers. There are ad agency executives and creative directors coming up to shoot TV commercials. A VP, Corporate Communications with a script for an employee orientation program. Producers from ESPN. Independent writers, producers and directors. Investors. Maybe a famous singer or actress. Like you, perhaps, these people are all White Iron customers. They have specific film, TV, video and Internet production needs. Our four divisions -- Pictures, Productions, Digital and Weblink -- work with many customers. They include North American networks CTV, CBC, ABC, NBC and ESPN, all major specialty channels and many advertising agencies, local, national and international. It's a busy elevator. Every frame counts When you make moving pictures for a living, you know that every frame counts. If you're lucky, you might have ten seconds or less to capture the imagination of your audience. The finished look of your production, its opening titles, visual effects and animation are all the domain of digital expertise. You need to work with professionals who take raw footage and rough edits to the next level. You need creative and technical talent - a team of visionaries - to create polished and final productions. At Whire Iron Digital, we're here to help you put the finishing touches on your productions. State-of-the-art broadcast design, effects, editing... It's a fine art to distill the essence of a series, a program or an entire network to a few seconds of provocative action. White Iron Digital boasts Emmy-winning editing and creative services. We specialize in broadcast design, opening titles, visual effects, animation, and commercial and dramatic editing. Our team of artists have created award-winning work for major north American networks, corporations and ad agencies. We have state-of-the-art gear, and we know how to use it. Planning a TV series? If you’re a network or independent producer, a distributor or an investor, chances are you’ve got ideas for a new TV series, a documentary or full-length feature film. You’ll need to consult with other industry professionals to test your concept, build your business plan, finalize scripts and prepare for production. What’s your market? Where’s your location? How extensive is the crew and who are the actors? Once you’re ready to begin, you’ll need to organize your production team to produce, direct, shoot, edit and package your program on time and on budget. You might like some help. We partner for international success White Iron Pictures creates series television, documentaries, docudramas, factual series, variety programming, sports specials, movies and other programming. We partner with network programming executives, distributors, other production companies, independent producers and investors. We help you with your business plan and deliver creative excellence using our deep network of talent and our own facilities. Our programs have aired on all major TV networks and specialty channels in North America and have enjoyed successful distribution internationally. Take a look at our reel. It’s never too soon to get started. Call us to learn about first or next steps. Searching for the right director? If you’re an agency creative director with a TV commercial to shoot, you need the right director. A perfect pace, an energetic or sultry mood and “the look” come courtesy of a talented director who, like an artist, spends his life and times building lasting impressions. It’s what your clients are paying you top dollar for and it’s what only the right director can deliver. Of course, you may also require the services of a visionary writer, an innovative cinematographer or a top notch producer. And there’s no question a little Emmy Award-winning editing talent would take that spot to a higher level. If you’re out to produce an award-winning spot for your client, you already know all of this. Maybe you just haven’t thought to check our latest reel. It features talent that’ll take you over the top. Producers, directors and a changing reel White Iron’s network of writers, producers and directors offers full service creative, production and project management, and our alliance with Partners’ Film Company of Toronto gives you access to top talent worldwide. White Iron has produced award-winning spots for some of Canada’s most successful creative teams, in both multinational and regional agencies. Check back with us often. Our reel is always being updated with new work by new talent. Corporate and live In today’s corporate world, you need great work for low cost. If you’re developing a sales video, for example, you don’t want to jeopardize the impact of your program with shoddy production. But you do want to bring it in under budget. If you’re creating live TV to drive corporate or brand awareness, it’s the same game, only it can be even more expensive. Just ask the networks, specialty channels and sports associations who also produce live television, re-selling it to sponsors and advertisers. Live production of any variety requires producers, directors, mobile facilities and crews to cover everything from small, jet-pak multi-camera productions to full, 20-camera productions. It’s usually a major undertaking. But don’t let that stop you. We can show you how to bring it in under budget. Full mobile production support White Iron Productions serves out-of-market production companies, corporate or government communicators and field producers. Our clients include large corporations and production houses. Our mobile units can handle on-location music, sports and special programming. Our personnel and equipment can produce, direct and broadcast (via satellite uplink) everything from small, jet-pak productions to full-blown 20-camera extravaganzas. The new Internet You’re a visionary who, despite the demise of dot com madness, continues to believe in the business potential of the Internet. Your interest may lie in an affiliate network solution for e-commerce, in a multi-user workspace that cuts employee travel costs, or in new voice technology that brings Web database information such as catalogue listings onto everyone’s cell phone. You’re scoping the development scene to find a company that has its finger on the pulse of the new Internet: a broadband world rich in data, media and transactional horsepower that solves business problems through global reach and the application of creative technology. Services Web design. Programming. Voice. Streaming media. Weblink: Total Media, VoiceLink, SOS As the new broadband Internet grows, it will be shaped by rich media such as audio and video, and by collaborative workspaces. White Iron, known for its leadership in film, television and video production, has begun to emerge as a serious player in Internet solutions. Our Weblink division leverages media know-how while focusing on new media solutions. Weblink’s Total Media builds multi-user environments that let groups of people securely access a single, online environment to trade ideas and files. Users interact with each other, not just with information on a screen. We recognize, of course, that not everybody uses a computer. VoiceLink is in answer to this. We make Web database information available on devices such as cell phones. The database information is there. You might be surprised how easily you can give the world access, and reap the rewards. At Weblink, we’ll build your company an exciting website or CD-ROM with or without cutting-edge technology. And we will host and maintain your site’s content through our Simply Outta Site (SOS) service that promises to set the standard for site care. Total Media. VoiceLink. SOS. Come on in and see the new Internet at Weblink.